The fall of Nescafe coffee
You all know how my husband and I love coffee — we rave about it, we write about it. But today, we were confronted by a question while shopping for groceries…
Is instant coffee really extinct?
Last year, I was very sad to part with my favorite instant coffee - the old flavor of Nescafé Classic. My husband and I really did not like the taste of the modified coffee flavor. To us, it tasted like coffee made from burnt rice. It was so bad for us that we refused to drink it even if we still had a full bottle.
So it was a good thing that Nestlé Philippines (the distributor of Nescafé in our country) came out with First Pick. The idea was to take the first pick coffee beans and come up with a unique coffee flavor.
Was the flavor unique? I didn’t think so. But the taste was definitely better than what they have tagged as classic.
So what is up with Nestlé? Don’t they realize how much people hate their new flavors? Ok, maybe not a lot but I can list myself, my husband, my parents, my brother, two sisters and the house help. My parents even had to switch to Blend 45. Imagine! Now I don’t want to switch to another brand. But the only other option for us is Nescafé Gold. I hope they do not go and change that formula.
I called out to Nestlé before and I am calling out to them again. Hear us! Please! I miss my coffee… huhuhu 
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My Dad doesn’t like the new taste of their coffee either. I just don’t know what type exactly, but it’s probably the same with what you are talking about.
I’m not happy with Nescafe too. It tastes like paper. But we still drink it, out of some twisted brand loyalty.
Aja - Yep it probably is. The only coffee flavor of theirs that has not changed is the Nescafe Gold but its a tad more expensive than the rest.
cyberpunk - I can’t imagine what paper tastes like but yeah it is icky. And we also fall victim to brand loyalty… or is it because there are no other alternative that does not cost an arm and a leg.
i had to endure other brands (and nestle’s new varieties) until a weekend or so ago i saw a store in laguna that sold nescafe classic (in the baso/garapon pa! and not expired yet!).
i’m not sharing.
Pierre - Daya! Sana sinabi mo at nagpapakyaw ako. Huhuhu. :-P
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