Three in one plus one. Ice craze Ice craze, Jolly Ice craze!
These are some of the ad jingles that run through my head as I try to sleep every night. For some reason my two boys have caught the tune and have been jumping to the music of these TV commercials every chance they get.
My family and I rarely tune in to local TV channels and if we do, its only to watch the early morning Unang Hirit or the evening news. In addition, we often watch those investigative or feature programs that are shown on Saturday night. Fortunately the channels that we frequently tune in to show commercials that I do not find offensive. And these are what my kids have come to mimic.
Now I don’t know who is smarter, the creators of those catchy jingles or my kids who upon hearing them once are able to memorize the words and sing the lyrics. I watch them fondly as they play but each night find it difficult to chase away the words that remind me of ice cream with three flavors and an iced dessert made with ube (a.k.a purple yam).
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